With your vacation rental listing, the first part that you really need to do is get the potential guest to click on your listing. Once you've gotten past that, the job of the listing is to convert that potential guest into a booking.
Is your description going to help or hurt that process? Today's post will walk you through that.
As I mention previously, half the battle really is getting that click. There's a lot of competition in the listing feed, so once you've got them there, you don't want to lost them to another listing.
You really want to make sure that your listing is set up to convert them, and your description is what's really going to help sell the property and really finish out the process, the decision process for them.
In the video above, I walk through a real-life listing and do an audit on the listing so that you can see how I implement my process with a real-life listing. If you didn't see last week's video, I use the same exact listing to audit the headline, and now, I'm going to do her description.
Also, I did a full tutorial on how to update your description. I will link that right here, and you can check out that video for the full tutorial and all my tips and steps on how to update your description, and then this video is really putting it in action.
We are going to do a real-life listing audit for the description. If you saw last week's post, this is the same listing that I audited the headline, and now we're moving on to the description.
In the listing audit video above, I cover three main areas as I optimize this listing:
Update sub-headline to include more amenities
Make text more digestible by breaking up into small paragraphs
Highlight benefits of home at the beginning
Describe home one area at a time and use headlines to make text more easily skimmable
I hope that was helpful to see a real life example on how to update a description.
Remember, I also have that full description tutorial for a deeper dive on this topic.
If you are new to this industry and you really want to hit the ground running with your vacation rental. be sure to grab The Vacation Rental Marketing Roadmap.
By grabbing this guide, you'll also be the first to know when I launch my brand new program this month which is ALL about optimizing your listing for maximum success!
Be sure to grab your free marketing guide here!