Last week, I saw a comment on Facebook from a new vacation rental homeowner looking for some advice. She didn't want to use the listing sites (due to the fees), so she figured she would fill out her calendar organically through Facebook, a website, Instagram, etc. As a digital marketing consultant, I can 100% appreciate this! When I'm working with non-VR businesses, establishing a robust digital presence with these tactics is typically the first plan of attack. However, one o

If you are on Vrbo and you're a Premier Partner, then you will definitely want to watch the video above because I have a quick trick on how you can move your listing up in the search results. The feature I am referring to that is going to help boost your search ranking is Boost by Vrbo and it's available if you are a Premier Partner. Vrbo will give you power ups when you have a booking through their platform and then when someone has completed their booking, you get more powe

With your vacation rental listing, the first part that you really need to do is get the potential guest to click on your listing. Once you've gotten past that, the job of the listing is to convert that potential guest into a booking. Is your description going to help or hurt that process? Today's post will walk you through that. As I mention previously, half the battle really is getting that click. There's a lot of competition in the listing feed, so once you've got them ther