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Hey there, I'm Heidi!

I'm a vacation rental marketing strategist, an Airbnb Superhost and a HomeAway Premier Partner.

After running marketing teams for the last decade, I left the Corporate world because I had a desire to help vacation rental homeowners succeed with their rentals.

I truly believe that you can see success on VRBO and Airbnb, despite your comfort level with marketing.


My philosophy is to educate homeowners throughout the process and make vacation rental marketing less daunting for you.


I would love to help you increase your rentals and master your vacation rental marketing game.

A little more about my story...

I've been doing this marketing thing for over 12 years and have always had a passion for digital marketing.

I was fascinated by this world from day one and spent eight years leading digital marketing team marketing agencies before moving to the Corporate side and running the digital marketing department for a nation-wide grocery store. I've launched a wide variety of marketing programs over the years and have always loved 'geeking out' over the analytics. 

In 2013, I took a leap of faith and became a vacation rental owner with my parents at Lake of the Ozarks, MO.  They had owned the home for years prior to me joining and were lucky to break even each year. I just knew I could help.

They were awesome property managers, house cleaners and hosts but the marketing side was a constant source of frustration that left them feeling overwhelmed. 


After diving into the vacation rental home industry and applying my years of digital marketing experience, I grew the rental income by 58% in the first full year and 125% after three years (see the full rental success story on the blog).

Our friends with vacation rentals in our area saw the success we were having and referred to it as 'Heidi's Vodoo Magic' (true story!). I always found this phrase so funny because it made our success sound so mysterious but the truth is everyone can leverage the same tools I had to run a profitable and successful vacation rental business.


I realized then that there are so many great vacation rental homeowners out there that are running fantastic businesses and just need a little help with the marketing side of it which led me to start Fully Booked Consulting, a vacation rental marketing company.


I work with both single property owners and multi-property owners to develop a marketing strategy that works best for your business and market. See what others have to say about working with me here.


If you're looking for a vacation rental marketing consultant, see the vacation rental marketing services I offer.

5 Fun Facts


My happy place is Lake of the Ozarks, MO. There's nothing better than a summer weekend with my fam taking a boat ride (and preferably a Corona in hand)!


I had a business in High School called Rent-A-Stork where I installed 7ft wooden storks in people's front yards to announce the birth of their baby.


I am obsessed with anything peanut butter...but my children are both allergic to peanuts (wahhhh). 


I am always freezing cold (and often have purple hands), yet I really despise wearing a jacket. This means I'm rarely dressed appropriately for St. Louis winters!


I am an obsessive list-maker and have at least 30 lists going at all times! It sounds crazy, but it keeps me sane :-).

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